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Life Insurance Explained

What is life Insurance?

Life insurance is a type of policy that provides financial support to your loved ones when you die. It can offer this in a lump sum payment, which can be used to clear debts, pay your mortgage or just give financial stability for your family to live off so your family can continue to pay bills, etc.

How does life insurance work?

Step 1 Agree an amount of cover

Think how much your dependents would need, based on the mortgage, living expenses, debts, etc, if you are no longer there to provide an income.

Step 2 Decide what type of policy you want

Some policies will only pay out if you die within a fixed time period e.g 30 years (fixed term policy), some pay the same whenever you die (whole of life policy), while with others the pay-out decreases or increases over time (decreasing term policy). So, consider how long you want your policy to last for as well.

Step 3 Name the beneficiaries

Decide who you would like to receive the money on your death, this could be your spouse or partner to help with bills, or possibly some money to leave to your children. You can sign a trust form with the insurer to arrange this for you.

Why choose Cheaper Insurance Direct

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Friendly UK based call centre with no long wait times

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Honest upfront advice

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In business over 20 years and FCA authorised

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Able to speak to the same customer adviser

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Cover to suit customers’ needs

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Cheaper Insurance Direct is ISO9001 accredited demonstrating our ability to maintain high standards and consistently provide products and services that meet customer and regulatory requirements

What deaths won’t life insurance cover?

There are a few exceptions where life insurance won’t pay out on death. You’re not likely to be covered if you didn’t disclose an illness or don’t give truthful, accurate or complete answers when you are completing the application. If you are unsure of an answer it is better to say so than give a wrong answer. The insurance provider can always ask your doctor for more information if needed.

You may also not be covered if your death results from some other situations, including:

Committing suicide within 12 months of taking out a policy
Drug and alcohol abuse
Some dangerous sports (some policies may cover this if you pay a higher premium)
Committing, attempting, or provoking an assault or criminal offense

Each provider has their own set of rules that need to be followed, and terms and conditions will apply for a claim to be successful.

It’s also worth knowing that life insurance only covers you for death. You will need to consider other types of cover for long-term illness, like critical illness insurance and income protection which can cover if you can no longer work because of an accident or ill health.

For quotes on either Life Insurance, Critical Illness Insurance or Income Protection please call us today!

Over-50’s life insurance

These plans tend to offer smaller pay-outs, to cover things like funeral expenses. The amount you pay for your premium is guaranteed, so it won’t go up or down.

Which type of life insurance is right for me?

This depends on your personal circumstances. There are many options, including whole of life, over-50’s cover, joint life policies, level term and decreasing term. It’s important to find the right cover for you.

You may also want to consider adding critical illness to your life insurance. This could pay out if you’re diagnosed with a critical illness that’s defined on the policy, instead of when you die.

If you’re not sure what type of life insurance is right for you, it could be worth having a chat with a member of staff at Cheaper Insurance Direct to see if we can help you.

What our customers say about us

Elaine Watson

21. December, 2025.

Very competent staff

Angela Breen

13. November, 2025.

First class experience, can't thank Alexander enough went above and beyond to help me even staying back late. Thank you from a very grateful customer..😘😘

Andrew Tait

12. December, 2024.

Always left surprised at the prices they provide after receiving renewal prices and checking comparison sites. Deal professionally and clearly knowledgable to get me cheap quotes. Used them the last 3 years.

Harry Chapple

8. November, 2024.

Change insurance company due to ridiculous rises with LV. Ian dealt professionally with my request. Was more than happy 😊 to take his advice . Will be back next year

Blair Rankin

8. April, 2024.

I'm over the moon!, with Cheaper Insurance Direct and their very professional, helpful and friendly service!. My connection was poor while on the phone, and Alex made this a lot easier for me with his professionalism and patience. I was really busy and he took that into consideration making me feel valued and not another sale, I also got the best deal aswell (by a longshot) to add to my satisfaction!,OVER THE MOON from start to finish and made a GREAT saving thanks again.

David Browning

29. February, 2024.

I’ve used Cheaper Insurance Direct for the car insurance on my current and all previous vehicles, and they’ve always got me a fantastic policy with everything I need and somehow still manage to save me money too. On top of that they save me so much time from having to do all the research myself and there so much more hidden value in that! Thanks for a great service that I can trust as well as being so quick and easy to use.

Keshav Sedov

3. January, 2024.

Great Experience with Alex sorted my car insurance out and helped my family so many times , Thanks Alex and the Team. Anyone need Car insurance go to Cheaper Insurance Direct😃