Our story began in 2001. Our founder, Alex Couper, was tired of wasting too much time and money on insurance renewals. He knew there must be a better way.
So Alex decided to reinvent the insurance renewal process to make it simpler, faster, cheaper and fair: and that’s how Cheaper Insurance Direct was born. We call ourselves The People’s Champions, because that’s exactly what we are: we’re on your side, saving you time and money on every insurance renewal.
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